ALAWI Company Website Project Overview
ALAWI Company is a chemicals and coatings manufacturer based in Aleppo Industrial City, Syria, founded in 1985. They specialize in high-quality paints, emulsions, epoxies, and finishing coatings. The client needed a modern website to showcase their product range, corporate professionalism, and industrial expertise.
Project Objectives
Develop a professional WordPress website for a chemical and coatings manufacturer.
Present product lines clearly and attractively: oil-based paints, acrylics, emulsions, and epoxies.
Ensure intuitive navigation for potential clients, suppliers, and industrial partners.
Optimize for performance, mobile usability, and SEO, supporting both Arabic and English.
Build a scalable structure to allow future product expansions and multilingual content.
Key Features Implemented
Fully customized WordPress theme reflecting ALAWI Company’s brand colors, typography, and industrial identity.
Structured product sections with high-quality images and keyword-rich content.
Responsive design for desktop, tablet, and mobile devices.
SEO-optimized pages with clean URLs, headings, meta descriptions, and alt text.
Fast-loading performance through image compression, caching, and lightweight code.
Multilingual readiness (Arabic and English) for broader market reach.
Scalable CMS setup for adding new products, blog posts, or technical documents.
Design Approach
Industrial-inspired, clean color palette reflecting manufacturing and product quality.
Typography optimized for Arabic and English readability.
Layout guides users through: About → Products → Technical Info → Contact.
Use of visuals showcasing production, finishes, and coatings to build trust and credibility.
Development Approach
SEO-friendly page structure with descriptive URLs and proper heading hierarchy (H1/H2).
Optimized images and lazy-loading for fast performance.
Developed with a child theme to ensure maintainability and future updates.
Internal linking supports navigation and boosts SEO between pages.
Optional analytics setup to track user engagement and conversions.
Results
A professional digital presence aligning with ALAWI Company’s manufacturing heritage.
Increased trust and clarity for prospective clients, buyers, and suppliers.
SEO-optimized foundation for keywords like “industrial coatings manufacturer,” “paints and emulsions company,” and “Arabic chemical supplier website.”
Flexible, scalable platform ready for future content and product expansion.
Technologies & Tools
WordPress CMS with custom theme/child theme
Responsive CSS and mobile-first design
SEO best practices: metadata, headings, alt text, clean URLs
Performance optimizations: image compression, caching, minimal plugins
